Apple iOS 11.3 Release: It's The Big One

For long Apple had been the reigning king of smartphones. Whether it be the simplistic yet beautiful hardware or their efficient software, Apple left most of its competition far behind. But, that was certainly pinching Google. So, as we all know, led to the evolution of Android. The mighty OS which has risen in popularity far surpassing many of the big fish.

People have been dependent on their cell phones for different purposes, and they get all the required solutions to their problems through the applications of mobile phones. It is also primarily used for paying bills, accumulating different information about various factors which are dispersed on the internet, get in touch with friends anywhere around the world, solving every glitch, playing new and modern games, others.

Presently, the market is booming with the new invention of Smartphones which is capable of offering every facility that is equivalent to a desktop or laptop. It is to be noted that it requires the assistance of a special software program to give the proper efficacy and ensure the appropriate use of its hardware. Everyone is accustomed to the factor that there are two kinds of operating systems available which work as an operating system for these modern, innovative mobile phone, i.e., the Android and iOS.

We all are informed about the fact that iOS is the exclusive OS which runs only on Apple's supporting mobile platform. It has transformed the world with its new, innovative, inbuilt, and user-friendly operations and loads of useful apps. Presently, it has been found that they are renowned for providing every app which satisfies each and every necessity of people. Approximately more than 800 million devices are functioning on iOS, and in the near future, as estimated, it will cover up nearly 1 billion devices which will be working on iOS.

There has been a huge decrease in the sales of computer, and it is all due to the proficiency offered by the hand-held devices. The research says that millions of apps are downloaded and in them lies the presence of games as well, that is liked and preferred by youths and kids. They are also well aware of the same. It is a proof which shows peoples dependency on Apple's operating system and the efficiency provided by its apps which are being frequently used.

It is the leading cause which assures you that anyone can go ahead and shape an iOS app and can earn millions of dollars. If you have required knowledge of programming and have a brief understanding of it, then you can focus on learning programming of Apple iOS. In this way, you will not only be capable of developing an app but also will be able to handle Apple app development.

Although several manufacturers of tablet PCs are using a number of different operating systems across the board, Experts and reviewers around the web are largely in agreement that Apple's iOS works magnificently as both a tablet and a smartphone operating system. Things work as you expect them to on the iPad and if you're already comfortable using an iPhone or an iPod Touch you'll be right at home with the Apple iPad. The interface Apple offers is just really something that no other tablet or smartphone operating system can ever live up to.

But, let's talk about apps and the app stores because that's what really makes a tablet tick. The Apple Store has well over 300,000 apps that are available for you to buy or even to download for free. Most companies will without hesitation create an app for the Apple market before they expand into other applications to be compatible with other operating systems. That's not to say that they have the best apps, there are plenty of great apps for all the systems.

Apple has a large target audience and all of its products satisfy people who need style, swiftness, sleekness, and perfectness delivered through the top of the edge technology, even in a basic function. Yes, Apple iOS has it all - the best of technology, performance, sound & picture quality and collection of apps. But, when you think of the larger crowd, the professionals who use their phones for productivity and the common man, who needs his phone to be loaded with games and stuff, forget iOS to be their favorite choice. Another issue is the price, but people, who think of making a style statement in everything they can do with a "mobile phone", are ready to pay the price.

Shortly said, iOS is perfectly stylish, sleek, fast and hi-tech, but one cannot expect it to be an alternative for a PC or to get it at a cheap price.

Finally, Tim Cook has spoken. It may have come 14 months late and the apology may have been needlessly cagey, but Apple AAPL -1.52%’s CEO has at last revealed the company’s plans to right the wrongs of the iPhone slowdown debacle. The result will be the most important iOS upgrade in years…

Speaking to ABC News, Cook revealed Apple will embark on something which “hasn’t been done before.” He explained that beginning with a beta next month: “we’re going to give people the visibility of the health of their battery. So it’s very, very transparent...[We] will tell someone we’re reducing your performance by some amount in order to not have an unexpected restart. And if you don’t want it, you can turn it off.”

Apple iOS 11

Cook is right, this is unprecedented. No other phone maker provides granular data on the health of their smartphone batteries, and Apple has certainly never given users anything like this level of control over their iPhone performance and stability.

Furthermore, for those who need a timeline, this is coming soon. Cook may not have said it explicitly, but he’s talking about iOS 11.3 (as iOS 11.2.5 is already six betas old) and based on his claim there will be “a developer release that happens next month”, the final version should arrive in March.

This is good news and highly admirable. But you should still be angry - and this is why…

1. Apple’s Reasoning Still Doesn’t Add Up

The company blames the natural degradation of lithium-ion batteries, without addressing why rivals state such measures are unnecessary. Samsung, in particular, reiterated to me it can retain 95% lithium-ion battery capacity for at least two years.

Apple also hasn’t explained why the first six generations of iPhones were unaffected (even the 2007 original iPhone had a 1400 mAh lithium-ion battery) or why "protective" stability measures weren’t required in the first nine generations of iOS (throttling began with the iPhone 6 and iPhone 6S in iOS 10.2.1, released in January 2017).

2. Apple’s Transparency Still Sucks

Let’s be frank, for all Tim Cook’s claims of transparency moving forward, the only reason Apple is doing any of this is that it was caught out. Furthermore, in speaking to ABC, Cook appears to be rewriting history:

“When we did put it out [iOS 10.2.1], we did say what it was but I don't think a lot of people were paying attention and maybe we should have been clearer as well.”

I’ve asked Apple’s press office to help me out here as I can’t understand what Cook is referring (I’ll update if I get a response). But I was paying attention. I review iOS releases, my exclusive broke the original shutdown problem and here’s the "clarity" offered by the iOS 10.2.1 release notes: “iOS 10.2.1 includes bug fixes and improves the security of your device.”

Apple iOS 10.2.1 should have been clearer

It was no better one year later either. When Apple launched iOS 11.2 in December 2017, the update added potential performance throttling for the iPhone 7. The iOS 11.2 release notes said: “iOS 11.2 introduces Apple Pay Cash to send, request and receive money from friends and family with Apple Pay. This update also includes bug fixes and improvements.”

Yes, Tim, this could've been clearer.

3. Nothing Addresses The Damage Already Done

Despite Cook’s questionable claims of a preemptive explanation, Apple has not been openly telling users since the release of iOS 10.2.1 that poor iPhone performance, dampened speakers and even a broken camera flash might be by design and a $79 battery should fix it.

Without this knowledge, how many users mistakenly spent upwards of $700, on a new iPhone instead? It’s impossible to know for sure, but one analyst estimates over 15M iPhone sales will be lost in 2018 as a result of owners replacing their batteries instead.

For those who paid $700 not $79, Apple’s limited-time promotion (it ends in December) of fifty bucks off a replacement iPhone battery doesn’t really cover it. For those who bought an iPhone 8, iPhone 8 Plus or iPhone X last year only to find out performance throttling is likely to begin this year may feel shortchanged as well.

Meanwhile, ongoing investigations by the U.S., French, Italian, Chinese, Brazilian and South Korean government representatives, 32 class action lawsuits (at the time of publication) and 17 U.S. states pushing for "Right to Repair" legislation suggests others feel the same.

So iOS 11.3 is indeed The Big One. Obviously, it’s big for iPhone owners, but it’s equally big for Apple because - done right - it can do more than just restore iPhones. It can do what Apple has singularly failed to do with words: it can restore trust.